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Volume 6 No. 215
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FA Extends Partnership With Big Cola For Another Two Years

The FA has extended its partnership with Big Cola, the brand of the multinational beverage company AJE, for a further two years, to include The FA’s 150th anniversary year and remainder of the 2014 World Cup qualifying campaign. In addition to being an official partner to the England national team in Thailand, Vietnam, Indonesia, India, Laos and Cambodia, Big Cola will now extend this to include Malaysia and Myanmar. While the Big Cola England national team promotion will start toward the end of '13, Big Cola is currently focusing on social media promotions and working closely with The FA to increase fan engagement across digital and mobile channels in each market (FA).