League Championship Side Birmingham City Signs Shirt Sponsorship Deal With Nicolites

League Championship side Birmingham City has announced that electronic cigarette company Nicolites will be its "new principal partner and shirt sponsor" for the '13-14 season, according to Gregg Evans of the BIRMINGHAM MAIL. The Nicolites logo "will adorn Blues’ first-team and adult replica shirts for the forthcoming Championship campaign." The club has also confirmed that "the link with last season’s official charity partner, Help Harry Help Others, will continue." As part of the new sponsorship agreement, Nicolites will allow Help Harry Help Others to carry its colorful logo on the front of all junior, infant and baby shirts for the '13-14 campaign. It "will also feature on the Blues Academy’s playing kit" (BIRMINGHAM MAIL, 6/13).