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Marketing and Sponsorship

Spanish Bank BBVA To Invest $93M In LFP In Three-Year Sponsorship Deal

Spanish bank BBVA and the Spanish Football League (LFP) on Tuesday announced an extension of their agreement. The first league will continue to be known as Liga BBVA for another three years, renewable in '18. The agreement was announced in N.Y. by BBVA CEO Francisco Gonzalez and LFP President Javie...

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SBJ Morning Buzzcast: May 29, 2024

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