Adidas India To Tweak Reebok Brand Image, Add 50 New Outlets By End Of Fiscal Year
Adidas, "which a few months ago decided not to add more Reebok stores following reports of financial irregularities at its India unit," is back on an expansion spree in the country, according to Himani Chandna Gurtoo of the HINDUSTAN TIMES. Adidas now plans to work on Reebok's brand image by "tweaking the look and experience at outlets." The company plans to launch a new retail format, "entailing greater interaction with customers." Adidas India Managing Dir Erick Haskell said, "We are coming up with an all together new store format, Fit Hub, for Reebok. Reebok plans to open 50 new stores. It also plans to open 100 new retail format stores in the span of one year." For adidas, "the company plans to add 50 outlets by this fiscal year." After pruning a number of Reebok stores in India, "two-thirds of their 800-odd franchisees have agreed to switch to a new arrangement with the parent company" (HINDUSTAN TIMES, 6/7).