Sky Media Network Increases Revenue By 37.4%, Aquires 88 New Customers
Sky Media Network, the commercial arm of German pay-TV channel Sky, "has drawn a positive balance for the concluded Bundesliga season," according to Alexander Krei of DWDL. During the '12-13 season, the company increased its revenue by 37.4% in comparison to the previous season. Sky Media Network "was able to acquire 88 new customers." The commercial slots surrounding Sky's live Bundesliga broadcasts "were filled to 80% on average." Sky Media Network Managing Dir Martin Michel said, "The most attractive live surrounding on German TV still has a lot of unused potential. The demand for the next season is already enormous and our customers can look forward to new, even more attractive advertising posibilites" (DWDL, 5/20).