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Marketing and Sponsorship

Mobile Phone Producer HTC Partners With Sky Deutschland To Promote New Smartphone

Mobile phone producer HTC, which recently signed a sponsorship deal with the UEFA Champions League, "agreed to a partnership with Sky Deutschland," according to Manuel Weis of QUOTENMETER. Sky's ad agency Sky Media Network revealed Wednesday the "goal of the partnership is the activation of HTC's 'One Magic Moment' campaign during live broadcasts on Sky." According to the pay-TV network, an HTC smartphone "will interactively appear in the middle of game highlights and an animated finger will take a digital photo of the previously watched game scene" (QUOTENMETER, 4/3).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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