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Marketing and Sponsorship

Marketplace Roundup: Cricket Standouts Unveil New Nike Shoe In India

Team India cricketer R. Ashwin and former Australian captain Ricky Ponting unveiled Nike's new cricket shoes in Bengaluru, India Tuesday. There are two varietes of the white, blue and orange colored shoes: Nike Lunardominate for batting and Nike Lunaraccelerate for bowling (Nike). ... Airline Air India has joined Indian Premier League teams Delhi Daredevils and Mumbai Indians "as their official airline partner" for the sixth edition of the IPL. The players of these two teams "would be flying by Air India during the franchise-based Twenty20 league to be held at different venues around the country from April 3 to May 26" (PTI, 4/2). ... Basketball Bundesliga (BBL) club Eisbären Bremerhaven has extended its sponsorship deal with clothing manufacturer owayo. The Regensburg, Germany-based company will continue to provide the team with game, practice and leisure clothes for another three years (Eisbären Bremerhaven). ... In its bid to "connect with their huge global fan base," Indian Premier League franchise Mumbai Indians "launched a three-tier campaign on digital platform which will run through the entire duration of the cash-rich league" (BUSINESS STANDARD, 4/2).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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