Channel 4 Partners With TalkSport To Promote Grand National Race Campaign

Channel 4 has partnered with sports radio station TalkSport to "promote its coverage of this year's Grand National race in a multiplatform campaign," according to Louise Ridley of MEDIA WEEK. The activity, planned and bought by OMD UK, "will feature promotions" that aired on TalkSport Tuesday afternoon on the 'Hawksbee and Jacobs' show. The spots will use horse racing personalities to present a Channel 4 branded audio guide, "leading listeners through the course of the popular steeplechase race" to be held on April 6. On race day, the UTV Media-owned station "will also broadcast branded Channel 4 interviews and editorial features" on its 'Weekend Sports Breakfast' show (MEDIA WEEK, 3/26).