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Volume 6 No. 215
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Bundesliga Extends Deal With SPORTFIVE, Includes SuperCup, Relegation Games

DFL Sports Enterprises, which is responsible for all domestic and int'l sales of commercial rights of the Bundesliga, has extended its partnership with sports marketing company SPORTFIVE for an additional four years. SPORTFIVE will be in charge of defined advertising performances surrounding the league's SuperCup as well as the four relegation games between Bundesliga vs. 2nd Bundesliga and 2nd Bundesliga vs. 3rd League. The marketing cooperation with the Hamburg-based agency includes ads inside the stadiums in camera view, extensive promotion, logo and title rights as well as LED-boards and their technical support (SPORTFIVE).