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Volume 6 No. 214
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Usain Bolt Chosen To Endorse Samsung's New Mirrorless Camera

Samsung has selected Usain Bolt as global endorser for the company's newest product, a mirrorless camera called the Smart Camera NX300. Samsung will also be working with the Usain Bolt Foundation to host the NX Junior Photographers project in Bolt's native country, Jamaica. The project will provide photography equipment and lessons to aspiring young photographers (Samsung). The full ad launch will be revealed April 15 in the U.K. (THE DRUM, 3/27).