Menu
Marketing and Sponsorship

McLaren Extends Sponsorship Deal With Swiss Watch Manufacturer TAG Heuer

Swiss watch manufacturer TAG Heuer will continue to supply the official timepiece for the Vodafone McLaren Mercedes F1 team, and the partnership will be extended to include McLaren Automotive. The partnership will support McLaren's "Young Driver Development Programme," a program to identify and support young drivers. As part of the new partnership, driver Sergio Perez will be an ambassador for the Swiss brand, together with teammate Jenson Button. The TAG Heuer logo will be visible on the rear spoiler of McLaren cars, as well as on the drivers' suits and team apparel (McLaren Mercedes).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/03/12/Marketing-and-Sponsorship/McLaren-Tag-Heuer.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/03/12/Marketing-and-Sponsorship/McLaren-Tag-Heuer.aspx

CLOSE