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Marketing and Sponsorship

Marketplace Roundup: VfL Bochum Introduces App That Lets Fans Order Merchandise

Second Bundesliga club VfL Bochum has, together with IT company viadee, introduced a new smartphone app that enables VIP guests at the rewirpowerLOUNGE to order fan merchandise such as scarfs and shirts directly from their tables. The new app is called "bestellbar" (orderable) (VfL Bochum). ... The Marussia F1 team has extended its partnership with JCC Lighting. The new multi-year partnership will see JCC continuing to upgrade lighting at the Marussia Technical Centre to highly efficient LEDs. JCC will also supply its high output FGLED7 downlights for the team's on-track pit gantry (Marussia F1). ... The ATP Chennai Open extended its title sponsorship deal for the tournment with mobile service provider Aircel until '16 (IANS, 3/6). ... League Championship side Derby County has signed a new deal with identity the jewellers to become its official timekeeping partner. The partnership will see the jewellery and watch retailer featured heavily within Pride Park and on matchday on the big screen, as well as sponsoring and donating a watch for the Man of the Match Award, which will be presented at the end of every home game (Derby County FC). ... Yorkshire County Cricket Club can confirm that it will be known as Yorkshire Vikings in one-day cricket from the start of the '13 season, replacing the former name, Yorkshire Carnegie. Yorkshire Commercial Dir Andy Dawson said: "We wanted a new name that has relevance to the region" (YCCC).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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