German public broadcaster ZDF "obtained satisfying ratings" for its winter sports broadcasts over the weekend, according to Alexander Krei of DWDL. The men's giant slalom race from Garmisch-Partenkirchen, Germany on Sunday attracted 3.45 million viewers and recorded a 20.7% market share. Following the alpine ski race, a total of 2.88 million viewers tuned in to watch luge from Sochi, Russia. The number equaled a 16.4% market share. In addition, the Nordic Combined event at the Nordic World Ski Championships from Val di Fiemme, Italy was also very popular. A total of 3.18 million viewers tuned in to watch the cross-country ski part of the event, which translated into a 16.6% share. The following ski jumping part attracted 3.66 million viewers and received a 16% share (DWDL, 2/25).
SKY HIGH: DWDL's Krei also reported German pay-TV channel Sky set a new season-rating record for its early Sunday Bundesliga game. The matchup between Borussia Mönchengladbach and Borussia Dortmund attracted 970,000 viewers, which equaled a 4.8% market share. In the target demographic 14-49, the game recorded a 6.1% share. The game topped the previous record by almost 200,000 viewers. The late Sunday game between Fürth and Leverkusen attracted 600,000 viewers and received a 2.8% share in the target demographic (DWDL, 2/25).
FRANCE: OZAP reported pay-TV channel Canal+'s broadcast of David Beckham's debut with Paris St. Germain against Marseille was watched by 2.8 million subscribers. PSG's 2-0 victory also resulted in a 42% share (OZAP, 2/25).
