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Marketing and Sponsorship

Marketplace Roundup: Premiership Rugby Leicester Tigers Sign StubHub Deal

Premiership rugby team Leicester Tigers have signed a deal with StubHub to become the team's official ticket exchange (Leicester Tigers). ... Sponsorium released its comprehensive report on global sponsorships for '12. Findings included the fact that in the U.S., 71% of partnerships are in sports, 19% higher than the global total (Sponsorium). ... German software corporation SAP announced plans to acquire Ticket-Web GmbH & Co. KG, a provider of ticketing solutions and niche customer relationship management software for sports and entertainment promoters (SAP). ... Red Bull has secured the title sponsorship rights of the Chinese Basketball Association All-Star three-point shoot-out. The event is on the first day of the CBA All-Star weekend (CBA). ... German 2nd Bundesliga club VfR Aalen "has signed two new sponsorship deals" with energy provider LogoEnergie and state-owned gambling brand Casino Baden-Baden. Both companies received ad space on boards in camera view (BOULEVARD BADEN, 2/19).

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SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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Sports Media Podcast April 24 Whos Up Whos Down

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Sports Media Podcast March 27 2024

29 mins

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