Menu
Events and Attractions

Rafael Nadal Helps Brasil Open Organizers Break Attendance Record

In its 13th edition, the Brasil Open in São Paulo "broke attendance records" with 57,465 tickets sold, according to Fernando Itokazu of FOLHA DE S. PAULO. The number is a 26% increase over the '12 event. However, the tournament did draw its share of criticism. The players "did not like the courts" and the balls used for the tournament. The fans "also suffered," especially in the matches Rafael Nadal played. The Ibirapuera gymnasium "gave a clear impression of being overcrowded" during Nadal's matches. Fans were seen sitting in the staircases as all the seats looked to be taken. Brasil Open Dir Roberto Burigo said that this week "evaluations on the tournament will be done." He added, "Everything that generated some type of criticism can be altered for next year" (FOLHA DE S. PAULO, 2/18).

THE NADAL EFFECT: UOL's Erich Beting opined the record numbers can be explained by tournament organizer Koch Tavares' ability to contract Nadal to take part in the event. Nadal's title "was only the cherry on top of the cake." By bringing the Spaniard, the company was able to "achieve something that had never been done in previous editions of the Brasil Open." It was able to have a capacity crowd "for almost every day the tournament took place." Even better for Tavares and tournament sponsors, "the final was shown live on free-to-air TV" (UOL, 2/18).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/19/Events-and-Attractions/brasil-open.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/19/Events-and-Attractions/brasil-open.aspx

CLOSE