Int'l Media Rights Company MP & Silva Expands Global Presence With Paris Office
Int'l media rights company MP & Silva is launching a new office in Paris to strengthen its business operations in Europe. The Paris office will be the company's eighth establishment in Europe and its 15th office globally. Country Dir Pierrick Ysern will work in Paris in close coordination with Managing Dir for Europe Roberto Dalmiglio. Ysern is a French national who joined MP & Silva in Sept. '11 to manage specific projects and properties related to tennis and football. Group CEO Andrea Radrizzani said, "Through a focused and dedicated approach, we aim to strengthen our commitment to broadcasters and rights holders in France, especially servicing the French Tennis Grand Slam, Roland Garros and the French football Ligue 1 (MP & Silva).