Menu
Finance

Sharapova Could More Than Double Her $500K Investment In Sugarpova Candy Line

Maria Sharapova spent $500,000 to set up Sugarpova, her own candy brand, and the 25-year-old from Russia "may more than double her money" in just the first year, according to Danielle Rossingh of BLOOMBERG. She introduced it Thursday in Australia, where she'll be seeded second when the tennis season's first major tournament starts in three days. Sharapova's agent at IMG Tennis, Max Eisenbud, noted that the gummy candy was first marketed in the U.S. in August, reaching 250,000 bags in the first three months. He is ''forecasting sales of 1 million bags in a year as distribution starts in the U.K., Australia, Japan, Canada, Russia, India and China." Sharapova makes as much as $1.10 per bag. She said that she is "surprised by the success." Sharapova: "We don't really have a big budget at all for marketing and advertisement. So it's pretty incredible that the awareness that it has so far is where it is" (BLOOMBERG, 1/10).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/01/11/Finance/Sharapova.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/01/11/Finance/Sharapova.aspx

CLOSE