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Marketing and Sponsorship

Marketplace Roundup: AC Ajaccio Signs Single-Match Shirt Deal

Ligue 1 club AC Ajaccio, which is currently the only Ligue 1 club without a main sponsor, has agreed to a one match shirt deal with start-up company dealouface.com. The firm will have its name on on the club's jersey for this weekend's game against Paris St. Germain. Terms of the deal "were not disclosed" (FRANCE 3, 1/4). ... The Ghana FA revealed that the Ghana National Petroleum Corp. has become the official headline sponsor of the men's national football team for a reported $15M. The GNPC becomes the first state-owned Ghanaian firm to sign up as sponsor of the Black Stars (Ghana FA). ... Nike Golf added European Tour golfer Thorbjørn Olesen to its sponsorship roster. Olesen will be making his debut as a Nike Golf athlete at the Volvo Champions in South Africa on the PGA European Tour in January (Nike).

ATP KEEPER: Chennai "will continue to remain the the home of India and South Asia's only ATP Tour event," the Chennai Open, until '16. The Tamil Nadu Tennis Association has extended its agreement for three more years with tournament operators and organizers IMG Reliance and owners IMG. The Chennai Open will be conducted in collaboration between the TNTA and Tamil Nadu government (INDIAN TELEVISION, 1/7). Indian telecom company Aircel will end its naming rights sponsorship of the Chennai Open at the end of this year's series. The company is reportedly questioning "the value of the sponsorship." The end of the deal could result in relocating the series to another country, perhaps Turkey or China (ASIA SPONSORSHIP NEWS, 1/7).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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