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Volume 10 No. 24
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Top Sponsorships This Year

The SBD Global staff compiled a list of top sponsorships from 2012, listed below.

Colombian club Atlético Nacional agreed to a kit deal with Nike starting in '13, replacing its previous kit deal with adidas.

Argentinian side River Plate renewed its contract with adidas through '18.

CCTV-IMG entered into a 10-year partnership with the Chinese Super League.

Tire manufacturer Bridgestone became the new title sponsor of the Copa Libertadores in an $80M deal.

Coca-Cola droped its $737,400 annual sponsorship with Brazilian footballer Ronaldinho Gaucho.

Brazilian club Corinthians agreed to a new $14.1M jersey sponsorship deal with bank Caixa Econômica Federal.

Golfer Rory McIlroy agreed to a new $250M deal with Nike, making him the second-highest paid British sportsman behind David Beckham.

Chinese beer Tsingtao has become an official partner to the Chinese Basketball Association.

Brasileiro club Flamengo agreed to a sponsorship deal with adidas.

Man City agreed to a new partnership with fashion house Hugo Boss to supply its suits for official club engagements.

Nike agreed to replace Umbro as the official supplier of England Football.

ManU agreed to a four-year sponsorship with Turkish bank Denizbank.

Nike signed Real Madrid defender Pepe to a sponsorship deal.

Adidas extended its contract with Real Madrid through '19-20 as its official kit supplier.

Barcelona FC signed Qatar Airways to replace Qatar Foundation as its official kit supplier beginning next season.

Volkswagen will continue its role as the official vehicle of the Australian PGA Championship for another two years.