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Marketing and Sponsorship

Marketplace Roundup: Bayern Munich's Martinez Extends Adidas Sponsorship

Bundesliga Bayern Munich player Javi Martinez "has extended his sponsorship deal with adidas." Adidas did not disclose the duration of the extension (ABENDZEITUNG MÜNCHEN, 12/10). ... Following the ban of 2nd Bundesliga club Dynamo Dresden's from the '13-14 DFB-Pokal (German Cup) competition, the club "has received backing from its title sponsor recycling company Veolia Umweltservice GmbH. Veolia spokesperson Wiebke Weger said, "We are shocked about the continued riots and violence surrounding Dynamo Dresden. To support and back an effective change in the club's fan culture, we will, for the time being, hold on to our sponsorship contract" (SID, 12/12). ... Cricket South Africa revealed KFC as the title sponsor for this summer’s two T20 Int'l Series against New Zealand and Pakistan. In addition, KFC will be an associate sponsor for the int'l and franchise T20 competitions for the next three years (CSA). ... UEFA revealed that an agreement has been reached with HTC to become the official mobile phone and tablet computer of both the UEFA Champions League and UEFA Europa League. The three-year deal will run until the end of the '14-15 season and also includes association with the UEFA Super Cup, the UEFA Women’s Champions League Final and the UEFA Futsal Cup Finals (UEFA).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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