Menu
Marketing and Sponsorship

DHL Boss Says F1 Sponsorship Is Less Than Half The $57M Figure Reported

German logistics company DHL "is spending less for its F1 sponsorship than previously assumed," according to  MOTORSPORT TOTAL. DHL Head of Corporate Brand Marketing Wolfgang Giehl said, "It is less than half of the amount that I've read in the media." The investment of the subsidiary of the D...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: May 23, 2024

2024 Sports Business Awards takeaways SBJ’s Joe Lemire, Austin Karp, Alex Silverman, and Mollie Cahillane look back at the 2024 Sports Business Awards

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/12/03/Marketing-and-Sponsorship/DHL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/12/03/Marketing-and-Sponsorship/DHL.aspx

CLOSE