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F1 Boss Bernie Ecclestone Optimistic NBC Deal Will Increase U.S. Interest In Sport

F1 CEO Bernie Ecclestone has lined up the series' "biggest TV partner to date in NBC, encouraged team sponsors to use drivers to promote the brand Stateside and will turn to its deep-pocketed celebrity fanbase to rev up interest in the sport,” according to Marc Graser of DAILY VARIETY. Eccles...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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