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Volume 6 No. 215
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Vierschanzentournee Signs Presenting Partnership Deal With Engelbert Strauss

German workwear manufacturer engelbert strauss is to become the new presenting partner of the ski jumping event Vierschanzentournee. Infront Sports & Media signed a contract with the industry leader through '14. As the brand’s first step into winter sports, the commitment complements existing sports sponsorship engagements in football (DFB Cup and DFB national team matches) and motor sports (eni FIM Superbike World Championship). As presenting partner, engelbert strauss is to receive an advertising presence at the four venues in Oberstdorf, Garmisch-Partenkirchen, Innsbruck and Bischofshofen -- including branding on the athletes' bib numbers as well as LED and rotating advertising board exposure. In addition, the company will benefit from promotional opportunities in the stadiums. The Vierschanzentournee tour logo integrates the red logo of engelbert strauss (Infront).