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Marketing and Sponsorship

Marketplace Roundup: Nike To Be Lille's Kit Supplier, Continue Relationship With Singapore FA

Nike will become the kit provider of Ligue 1 club Lille next season. The American company will take over the contract that the club from northern France had signed with Umbro through '16 (C DU SPORT, 11/24). ... Nike has pledged to continue its longstanding partnership with the FA of Singapore. As part of Nike's ongoing efforts to support and develop local football, Nike will continue to sponsor Singapore's national senior team and youth teams until '16 (Nike). ... The Australian Baseball Federation agreed to a new partnership deal with Sam Bat to be the official bat of the ABF. Sam Bat's distinctive bat logo, already familiar to Australian Baseball League, will now be seen on bats of the Australian national teams and at ABF events around the country (ABF).

ADDITIONAL SECTIONS
PODCASTS

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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