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Marketing and Sponsorship

Marketplace Roundup: Nike To Be Lille's Kit Supplier, Continue Relationship With Singapore FA

Nike will become the kit provider of Ligue 1 club Lille next season. The American company will take over the contract that the club from northern France had signed with Umbro through '16 (C DU SPORT, 11/24). ... Nike has pledged to continue its longstanding partnership with the FA of Singapore. As part of Nike's ongoing efforts to support and develop local football, Nike will continue to sponsor Singapore's national senior team and youth teams until '16 (Nike). ... The Australian Baseball Federation agreed to a new partnership deal with Sam Bat to be the official bat of the ABF. Sam Bat's distinctive bat logo, already familiar to Australian Baseball League, will now be seen on bats of the Australian national teams and at ABF events around the country (ABF).

SBJ Morning Buzzcast: June 7, 2024

Silver's goals; NCAA looks to boost revenue through field ads; Lurie's limited stake and Olympics 50 days out

Fox Sports’ Joel Klatt, Stanley Cup Final puck drop, and a hectic week for ESPN

On this week’s pod, Joel Klatt joins the show to talk all things UFL and college football. The Fox Sports football analyst shares his thoughts on the future of spring football and the changing landscape on the college gridiron. Later in the show, SBJ’s Alex Silverman gets us set for the Stanley Cup Final between the Edmonton Oilers and Florida Panthers. Plus, Mollie Cahillane fills us in on who’s up and who’s down in sports media.

One on One with Chatri Sityodtong, Founder and CEO of Group ONE

A chat getting to know Chatri Sityodtong...his background, the rise of ONE Championship and his vision.

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