One of the world's poorest countries, Burma, "where workers earn an average of just £819 ($1,300) a year, has splashed out £25M ($40M) to buy the rights to show Premier League football on television," according to the London DAILY MAIL.
With Burma's current TV contract "worth a mere £200,000 ($320,000) over three years, the new deal represents an astonishing 12,400% hike in rights fees."
The deal, involving pay-TV company Sky Net, "is just one example of the extraordinarily successful way" the Premier League has sold its worldwide broadcasting rights for '13-16.
Overseas deals for '13-16 "will surge past £2B ($3.2B) in value, which, when added to domestic deals for live rights (£3B ($4.8B) from Sky and BT), Match of the Day highlights (£178M ($285M) from the BBC) and near-live rights and Internet rights (still to be sold), means the league will earn a mouthwatering £5.5B ($8.8B) from broadcasting during that three-season period." When the new deals kick in next season, even the club that ends up at the bottom of the EPL in '14 "will receive a £60M ($96M) payout from the TV money, while the champions pocket £100 ($160M)." While the Premier League currently pulls in £479M ($768M) a year from overseas broadcasting, La Liga gets £132M ($212M), Serie A £74M ($119M) and the Bundesliga just £50M ($80M) (
DAILY MAIL, 11/24).
Premier League Rights
|
| Country |
'10-13
|
'13-16
|
Increase in %
|
U.S.
|
£42M
|
£157M |
273.8%
|
| Americas |
£20M |
£80M |
280.9%
|
Sub-Saharan Africa
|
£170M
|
£205M |
20.5%
|
| Scandinavia |
£111M
|
£160M |
44.1%
|
| China |
£31M
|
£38M* |
22.5%
|
| India |
£28M
|
£91M |
225%
|
| Singapore |
£190M
|
£190M |
NIL
|
Hong Kong
|
£146M
|
£146M |
NIL
|
South Korea
|
£30M
|
£32M |
6.6%
|
| Japan |
£22M
|
£30M |
36%
|
| Thailand |
£38M
|
£202M |
432% |
| Vietnam |
£6M
|
£22M |
267%
|
Burma
|
£200,000
|
£25M |
12,400%
|
| Indonesia |
£25M
|
£50M |
100%
|
| Malaysia |
£65M
|
£139M |
114% |
| *First three years of a six-year deal. |
| Still to be negotiated: Middle East and North Africa as one package. It was worth £225M for '10-13 and is expected to raise a similar amount for '13-16. |
