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Marketing and Sponsorship

FIFA Agrees To Deal With Apex-Brasil, Which Becomes Fifth National World Cup Supporter

FIFA revealed that Brazilian trade and investment agency Apex-Brasil has agreed to become the fifth National Supporter of the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup. The agreement provides the company with the rights to showcase the Brazilian industry in general as well as promoting Brazil as an innovative and sustainable country (FIFA). MEIO & MENSAGEM's Felipe Turlão reported that Apex will have the rights to "space on the outside of stadiums," as well as hospitality centers in the arenas. The deal was brokered by sports marketing agency Team Spirit (MEIO & MENSAGEM, 11/21).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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