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Marketing and Sponsorship

Marketplace Roundup: Bath Rugby Renews Partnership With Novia

English Rugby Union's Bath Rugby announced that it has renewed its contract with online wealth management platform Novia. The sides first partnered in June '11, and Novia's logo has appeared on the playing shirts, training wear and throughout the recreation ground, with the East Stand being renamed the "Novia Stand," all of which will remain in the new deal (Bath Rugby). ... Australian swimmer Alicia Coutts has signed a two-year deal with swimwear company Speedo which will take her until the 2014 Commonwealth Games (Swimming Australia). ... Brazilian life insurance company Mongeral Aegon has signed on to be the official life insurance company of the women's Copa Libertadores football tournament (MAQUINA DO ESPORTE, 11/19). ... Grand Prix motorcycle racer Maverick Viñales "is close to signing" with the JHK Laglisse team (MARCA, 11/19). ... German Hockey League (DEL) Krefeld Pinguine "signed a sponsorship deal with brewery König Pilsener." The brewery "plans to host meet and greet events for fans as well as raffle off game-worn jerseys." Financial details of the deal "were not disclosed" (RP ONLINE, 11/16).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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