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Marketing and Sponsorship

Marketplace Roundup: Japanese Rugby Signs On Swiss Logistics Partner

Swiss-based Conceptum Sport Logistics has been named the official partner of the Japan Rugby Football Union for logistics services during the '12 tour (Conceptum Sport Logistics). ... BMW has replaced Mercedes-Benz as the main sponsor of the Hong Kong Derby. There will be no increase to the HK$16M ($2M) in stake money the Derby has carried since '07, "which leaves it sitting just ahead of the Epsom Derby, just behind the Kentucky Derby, but a long way behind" HK$28M ($3.6M) in prize money for the Japanese Derby (SOUTH CHINA MORNING POST, 11/15). ... The Qatar Olympic Committee and fabric producer The Look Company "have signed a strategic partnership," which will see material used for the branding of sports and other events recycled "to produce colourful products such as schoolbags, laptop bags and caps." The products will be sold "at affordable prices" under the name MOGwear, which stands for Memories of the Games (GULF TIMES 11/13).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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