Menu
Media

NBA Names MSM Broadcast Partner In India, Deal Includes 72 Regular Season Games

The NBA and Multi Screen Media have formed a new multi-year TV partnership that makes Sony Six the NBA's exclusive broadcast partner in India. The deal will include live NBA games, original programming and grassroots basketball events hosted by both sides. The two companies will create customized local programming and will focus on engaging Indian youth by utilizing talent from the NBA, Sony Entertainment and Bollywood. Sony Six will air live NBA games each week on Thursday, Friday and Sunday with replays in prime-time. The network will provide access to 72 NBA regular season games, up to 18 NBA Playoff games, the Eastern and Western conference finals, the NBA Finals and NBA All-Star events, including the All-Star Game, All-Star Saturday Night and the Rising Stars competition. A weekly NBA lifestyle program will be created, along with a series of instructional vignettes that will help educate fans on the rules of the game and basketball terminology (NBA).

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/11/08/Media/NBA-India.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/11/08/Media/NBA-India.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.