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Marketing and Sponsorship

Marketplace Roundup: Spanish Second Division Club Agrees To New Kit Deal With Kappa

Spanish second division club Xerez has agreed to a new kit deal with sportswear company Kappa. The Italian company will provide the team with new kits for the next three years, in addition to the end of the current season (Xerez). ... French Top 14 rugby club Union Bordeaux Bègles has agreed to a three-year shirt sponsorship deal with supermarket chain Intermarché (SUDOUEST.fr, 10/29). ... The FEI Nations Cup Jumping has agreed to a four-year €16M ($20.5M) sponsorship deal with the Saudi Equestrian Fund. The series will now be called the Furusiyya FEI Nations Cup. The €4M ($5.1M) a year deal through '16 was revealed at the FEI Bureau's first meeting at the federations general assembly in Istanbul, Turkey (FEI).

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SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

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