Menu
Marketing and Sponsorship

British And Irish Lions Unveil Jersey For 2013 Tour Of Australia

The first picture of the British and Irish Lions rugby shirt for next summer’s three-Test tour to Australia has been revealed, according to Luke Benedict of the London DAILY MAIL. The adidas shirt "features a collar for the first time since the victorious South Africa tour of '97 -- incidentally the last time the Lions won a series." Although similar to the collarless shirt worn on the 2009 Lions tour to South Africa, the "more traditional neck line has been chosen to mark the 125-year anniversary of the Lions." Coach Warren Gatland "will name his back-room staff in Edinburgh next month." Wales defense coach Shaun Edwards is "expected to be part of that line-up," but the other positions are "up for grabs." Gatland said last month that he would "be taking a position between continuity and freshness." Gatland: ''One of the things we learned from 2009 and Lions as a concept is that for it to be successful you want some continuity" (DAILY MAIL, 10/29). The London TELEGRAPH reported that the Lions will play 10 games, with nine in Australia and one in Hong Kong. The tour begins with a meeting with the Hong Kong Barbarians June 1 and also features games against all five Australian Super 15 franchises (TELEGRAPH, 10/30).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/31/Marketing-and-Sponsorship/Lions-shirt.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/31/Marketing-and-Sponsorship/Lions-shirt.aspx

CLOSE