Bundesliga club FSV Mainz 05 "released its financial numbers of the '11-12 season at a meeting that was attended by 527 members on Monday," according to Reinhard Rehberg of the RHEIN ZEITUNG. The club "generated a record revenue" of €68.3M ($88.5M) during last season. In comparison to the '10-11 season, Mainz was able to increase its revenue by €26M ($33.7M). The club also generated a profit of €7.5M ($9.7M) before taxes. A profit that "even economically stronger Bundesliga clubs can only rarely present." The foundations of the club's financial numbers are "increased attendance numbers and improved marketing opportunities in the new Coface Arena, as well as GM Christian Heidel's skillful transfer and finance policies." Between July 1, 2011 and June 30, "Mainz generated €12.1M ($15.7M) from player transfers." Heidel said, "Economic soundness will continue to be the highest precept at Mainz 05. Last season, despite a drastic personnel change, we were able to remain in the Bundesliga in a commanding fashion. We were able to do so without taking economic risks" (RHEIN ZEITUNG, 10/23).