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Marketing and Sponsorship

Report Reveals Brazilian Sports Sponsorship Industry Worth $1B Per Year

The Brazilian sports sponsorship industry is now worth $1B per year, according to a new report from Sponsorship Today. The report examined more than 300 national deals and found that the market had grown by more than 200% since '05. The rate of growth, however, is now slowing having seen a major su...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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