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Marketing and Sponsorship

Bundesliga Clubs Fear For Loss Of Sponsorship Money From The Gambling Industry

The football Bundesliga "fears to lose millions in sponsorship money from the gambling industry," according to Stefan Merx of the WALL STREET JOURNAL DEUTSCHLAND. Bayern Munich Marketing Dir Andreas Jung appraises the additional sponsorship money the 1st and 2nd Bundesliga could receive from the ga...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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