Menu
Marketing and Sponsorship

Telkom Agrees To Five-Year Extension With South Africa's Premier Soccer League

South Africa state-owned communications company Telkom has agreed to a five-year sponsorship deal with Telkom Knockout trophy, a "competition amongst 16 South African Premier Soccer League teams," according to VENTURES-AFRICA.com. Terms of the contract were not disclosed. The agreement extends the partnership Telkom has had with the competition since '06. Telkom is "one of four companies" associated with the PSL. Bank Absa and telecom company MTN renewed their deals in August while Nedbank, sponsor of Nedbank Cup, is "likely to extend its deal with the PSL." Furthermore, Telkom will continue giving to the needy, with the player-nominated Man of the Match in each of the 15 games "having a charity of his choice" receive a check for 5,000 rand ($571) (VENTURES-AFRICA.com, 10/9).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/11/Marketing-and-Sponsorship/Telkom.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/11/Marketing-and-Sponsorship/Telkom.aspx

CLOSE