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Volume 10 No. 23
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AFL's Brisbane Lions Set To Post $2M Loss For 2012

Australian Football League club Brisbane Lions are set to post a loss of more than A$2M ($2.1M) in '12, as the club "continues to battle the impact of on-field results and a tough market," according to Jake Niall of THE AGE. The Lions, who lost nearly $1.9M in '11, will announce a deficit greater than $2M for this year when they reveal their final result to members later this month. Brisbane CEO Malcolm Holmes would not specify the size of the club's loss this year, but said that it would "continue to take a long-term outlook in decisions to position itself as a sustainable force in the future." Holmes said that the tough market in Queensland, the impact of the floods on the economy and the fixture had "all played a role in the Lions' financial loss." He added that on-field results were "paramount in a developing market." Holmes: ''In this market, it [on field results] drives it. It's everything. An emerging market, it drives it. We're aware of that" (THE AGE, 10/4).