New BBC Dir General George Entwistle said that the corporation "should increase its coverage of women's sport" in the wake of its successful coverage of the London Games, according to Jason Deans of the London GUARDIAN. In his first interview since starting his job Monday, Entwistle said that the BBC "could not compete with Sky to buy the rights to some sports," but added that "there may be an opportunity [to] tap into the growing interest in women's sport, where the cost of buying up the rights is likely to be lower." Entwistle: "While I am director general, the BBC will carry on having a serious commitment to sport. Look at growing interest in women's sport and what opportunities might there be for us in the future as different sports come to the public's attention. Women's sport could be a real opportunity for the BBC." Entwistle added that he was "keen to repeat the success" of the live Olympic red button channels for other major sporting events, such as Wimbledon. Entwistle said, "When you've got amazing content, how do you make sure you get as much of it as possible to your audience in as uninterrupted a way as possible? Perfect challenge for the next Wimbledon" (GUARDIAN, 9/18).
