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Marketing and Sponsorship

Marketplace Roundup: Second Bundesliga Club Extends Energy Sponsor

Second Bundesliga club FC Kaiserslautern extended its sponsorship deal with energy company Pfalzwerke AG for another two years. The exclusive sponsorship includes ad space on boards in camera view, cam carpets behind both goal lines, as well as logo presence inside the Fritz-Walter-Stadium and inside club publications. The deal was brokered by marketing agency Sportfive (FC Kaiserslautern). ... To coincide with Tuesday's start of the Int'l Cricket Council World Twenty20 2012, the first official ICC cricket app has been released in partnership with Reliance Communications. The app will enable cricket fans from around the world to follow the event taking place in Sri Lanka and will be free to download (ICC).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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