Menu
Marketing and Sponsorship

Manchester United Agrees To Three-Year Global Deal With Yanmar

ManU has agreed to a three-year global partnership with Yanmar, Japan’s leading engineering company. The company is one of the world’s leading engine manufacturing companies: It has a greater than 60% share in the world’s sail-boat engine market and produces more than half of all small-size diesel engines for construction machinery. As part of the company’s corporate social responsibility policy, it has long-established links with football, even going as far as establishing its own club in Japan, and has been active supporting talented young footballers in Asia (ManU). The London DAILY MAIL wrote that the agreement will allow the club to "utilise Yanmar's expertise in their key markets worldwide and enhance their profile in Japan." In '57 the company founded the football club now known as Cerezo Osaka, which is where Japanese ManU player Shinji Kagawa started his professional career. ManU Commercial Dir Richard Arnold said, "Like Manchester United, Yanmar is steeped in history, this year celebrating a centenary of creating ground-breaking state-of-the-art technology in its field." Present at the announcement of the partnership at Old Trafford were Kagawa and teammates Robin van Persie and Javier Hernandez (DAILY MAIL, 9/14).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/09/18/Marketing-and-Sponsorship/Yanmar.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/09/18/Marketing-and-Sponsorship/Yanmar.aspx

CLOSE