MCS TV Group Announces Four-Year Deal To Broadcast WTA Matches
MCS TV Group announced a four-year deal with sports media groups IEC in Sports and Perform to exclusively broadcast more than 400 Women’s Tennis Association matches per year across their network of channels. The agreement covers all platforms and starts at the Brisbane Int'l on Jan. 2. It will include access to 22 WTA Premier tournaments every year, concluding with the season finale TEB BNP Paribas WTA Championships in Istanbul. MCS TV Group’s channels include Ma Chaine Sport, MCS Extrême, MCS Bien-être and MCS Int'l and are distributed across Numéricable, Canalsat and ADSL, reaching more than 14 million viewers in multiple territories including France, Belgium, Luxembourg, Israel, Portugal and selected territories in sub-Saharan Africa. Perform and IEC in Sports, who partnered to acquire and market the WTA’s premier events in December, plan to double the number of current live matches produced, by increasing both the number of courts and days covered. In addition, Perform will provide extensive coverage of the WTA on all its digital platforms (WTA).