The British & Irish Lions Partner With Car Brand Land Rover

British car brand Land Rover agreed to become an official global sponsor of the British & Irish Lions tour to Australia in '13. As part of the sponsorship, a range of Land Rover vehicles will provide essential support for the British & Irish Lions operations on tour, with vehicles being used in the U.K., Ireland, Hong Kong and Australia. Land Rover has supported the British & Irish Lions since '97 and has toured with them to Australia, New Zealand and South Africa. The company relationship with rugby currently includes Rugby World Cup 2015 in England, Premiership Rugby, Top 14 Orange in France as well as the 2012 Shanghai Sevens and Emirates airline Dubai Sevens in 2012 (British & Irish Lions).