Infront Will Remain The CBA's Commercial Partner For Another Five Years
The Chinese Basketball Association has extended its partnership with Infront Sports & Media as its exclusive commercial partner for a further five years. The new agreement is an extension of the previous seven-year contract, which was originally granted in '05. The partnership covers all commercial rights of the CBA and has proven to be the catalyst to reaching the league's full potential. In the new five-year term, Infront will continue to develop the league's media and marketing campaigns to correspond with the current market needs. TV production quality and distribution will be further advanced, while there will also be a constant focus on enhancing the digital media platform. Infront will work with the CBA and its sponsors to reinforce a positive image of the league and to strengthen its position as a top sports league in Asia (Infront Sports & Media).