Menu
Media

Channel 4 Rakes In Highest Five-Minute Peak With Paralympics Coverage Of Pistorius Silver

Brazil's Alan Oliveira's "controversial win" over Oscar Pistorius in the Paralympics' T44 200m men's athletics final attracted 4.5 million viewers on Sunday night, marking the highest five-minute peak yet for Channel 4's coverage, according to Jason Deans of the London GUARDIAN. Channel 4 averaged a 12.9% audience share across the day – ahead of ITV1's 9.2% "and the network's best Sunday ratings figures for seven years." Oliveira's Gold Medal win had a "five-minute peak audience" of 4.5 million viewers at around 9:30pm, including 100,000 on the Paralympics Extra service, with the rest on Channel 4. The U.K.'s David Weir's Gold in the T54 5,000m drew a five-minute peak of 3.8 million viewers "from 10:30pm." Earlier in the day the U.K.'s Jessica-Jane Applegate's Gold in the S14 200m freestyle swimming "attracted a peak of 2.4 million." Channel 4's evening Paralympics 2012 program averaged 3.3 million viewers and a 15% audience share between 7pm and 10:45pm. In the afternoon, the network's Paralympics coverage made Channel 4 "the most-watched channel between 3:15pm and 6pm" (GUARDIAN, 9/3). In London, Jason Deans noted that on Friday, the second day of Channel 4's live Paralympics coverage, the network had a five-minute peak of 3.8 million at 9pm for athletics coverage, including 200,000 on Paralympics Extra. Channel 4 was the "most-watched network for 15 minutes" from 9pm, averaging 3 million viewers. Overall, Channel 4's Paralympics 2012 program averaged 2.4 million viewers and an 11.5% audience share between 7:30pm and 10:30pm (GUARDIAN, 9/3).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/09/04/Media/Paralympics.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/09/04/Media/Paralympics.aspx

CLOSE