Manchester City Launches Interactive Website Aimed At 'Young Football Fans'

Man City has launched a website "aimed at targeting young football fans" as part of a new kids' membership theme called City Kicks, according to Daniel Farey-Jones of MARKETING MAGAZINE. City Kicks costs £20 ($32) a year and offers a seven-day trial that "allows youngsters to try before they buy." The theme and website "were conceived from scratch" by content marketing agency John Brown, which "crowd-sourced the name and developed the brand identity." The website includes games, competitions, match action, news updates, behind-the-scenes footage, facts and information. Age-appropriate content is presented on the site to the different age groups -- from coloring-in activity for those younger than 5-years-old to social media plug-ins for those older than 13. There are "tips on how to become a better player," showing members how to finish like Sergio Agüero, tackle like Vincent Kompany or pass like David Silva (MARKETINGMAGAZINE.co.uk, 8/29).