Tottenham Finds Innovative Way To Launch New Kit -- In FIFA 13
Tottenham FC has "raised the bar considerably" among EPL clubs, which "try and outdo each other for the most novel way to launch their new kits," according to Adam Shergold of the London DAILY MAIL. Tottenham has come up with a "cool tie-in with the eagerly-anticipated" video game FIFA 13 by teaming up with game developer EA Sports to unveil its new black and grey third kit in the game. The Under Armour strip features "grey and black halves with a yellow strip on the sleeves and collar." The black shorts and socks also "feature the yellow edging, with the Spurs cockerel logo prominent" (DAILY MAIL, 8/29). In London, Jack Leather wrote that the choice of grey and black is "not a traditional one for Spurs, and the new strip has divided opinion amongst fans." One fan wrote on Twitter, "The new Tottenham strip is, honestly, the most god awful football kit I have ever seen. My Sunday teams kit is even nicer." Another tweeted: "Tottenham's third kit looks like Blackburn threw up on it and felt so bad that they washed it half a dozen times" (METRO, 8/29). EUROSPORT reported that the new kit is out now, while the new version of the top-selling video game will be released Sept. 28. The new game will also include a digital recreation of White Hart Lane, a stadium which "was removed from the previous version" of the game (EUROSPORT, 8/29).