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Volume 6 No. 212
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Basketball Bundesliga Enjoyed Surge In Exposure During '11-12 Season

The public interest in the Beko Basketball Bundesliga continues to rise, according to market research firm SPORT+MARKT. The Cologne-based institute determined the league's media exposure for the '11-12 season. Free-to-air TV media exposure accumulated to 2.67 billion units during the '11-12 campaign, which is a 56.8% increase in comparison to the previous season (1.7 billion units). The Beko BBL's broadcast time increased as well, from 328 hours during the '10-11 season to 453 hours during the '11-12 campaign, a 38.2% increase. Besides the coverage of public broadcasters ARD and ZDF, it was the league's main TV partner Sport1 that is largely responsible for this increase in broadcast time. An average of 130,000 viewers watched the live broadcasts of last season's BBL games (Beko BBL).