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Foxtel's Olympic Success Over Nine Will Force Change For Next Games

The "nature of Olympic broadcasting rights is set to change fundamentally after the success of Foxtel's multi-channel and tablet app and consumer frustration at parts of Nine's delayed London 2012 coverage," according to Davidson & Canning of THE AUSTRALIAN. The London Games provided strong ratings for Nine, but Foxtel's strategy of offering eight TV channels and streaming events to mobile devices "will put pressure on the next free-to-air broadcaster to offer a better multi-channel experience." A commentator close to Fox Sports said that free-to-air networks will be forced to "re-examine how they used their digital multi-channels," as consumers will "expect multi-channel coverage as a minimum for the next Winter and Summer Games." Australian media execs believe the IOC asking price "will be too high and will seek to emulate a deal similar to that achieved by CBC in Canada, which regained rights to broadcast the Games, apparently at a reduced cost compared with the previous deal for the London Games won by a private consortium." Foxtel's sales house Multi Channel Network has already "reaped the benefits of the pay-TV network's multi-channel broadcast," which had led to advertisers reappraising the medium. MCN CEO Anthony Fitzgerald said the ratings far surpassed expectations and the response from advertisers and sponsors was "glowing" (THE AUSTRALIAN, 8/13).

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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