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Marketing and Sponsorship

Bundesliga Club Werder Bremen Agrees To Shirt Sponsorship Deal With Wiesenhof

German Bundesliga club Werder Bremen, one of two remaining clubs without a shirt sponsor for the upcoming season, "has finally acquired a sponsorship deal," according to Christoph Sonnenberg of BILD. The newspaper reported that the logo of German-based chicken producer Wiesenhof "will be featured on the players' chests in the upcoming season." The two-year deal is reportedly worth €5M ($6.2M) annually. Werder Bremen did not confirm the report (Bild, 8/8).

IN THE MAIL: German 2nd Bundesliga club FSV Frankfurt agreed to a new partnership with online mailing service provider onlinebrief24.de. The one-year contract includes stadium ad space, hospitality packages and logo presence on the club's website (FSV Frankfurt).

IN FRANCE:
BUSINESSPORTAL.com reported that Ligue 2 side Tours FC has agreed to a deal with Saxoprint. The agreement will make the online printing service company the main sponsor of the club (BUSINESSPORTAL.COM, 8/6).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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