Menu
Olympics

Coe Defends Cauldron's Placement, Says It's Not A 'Tourist Attraction'

LOCOG Chair Sebastian Coe was forced to defend the decision to keep the Olympic cauldron "out of sight from hundreds of thousands of Olympic Park visitors," according to Philippe Naughton of the LONDON TIMES. The cauldron traditionally "burns above the stadium, clearly visible to all." However, its positioning in the Olympic Stadium "means that it cannot be seen except by those inside the arena." The cauldron is "arguably the most photographed Olympic symbol during the Games." However, Coe said, "It was not created to be a tourist attraction." The cauldron is to be "dismantled after the Games and each of the 204 copper petals will be given to its corresponding National Olympic Committee as a momento" (LONDON TIMES, 7/30). USA TODAY's Whiteside & Johnson noted VANOC organizers two years ago "created two cauldrons -- one at the ceremonial arena and another in a public park, which quickly became one of the most popular attractions during the games." But Coe said, "We are different from Vancouver." He added that those who "don't have access to the London stadium ... would be able to see the flame on video screens set up in the Olympic Park" (USA TODAY, 7/30).

PUTTING OUT THE FIRE: The TELEGRAPH reported LOCOG officials have confirmed that the flame "was extinguished to allow staff to move the cauldron to another part" of the stadium over the weekend. In London, Magnay & Furness noted the "revelation that the flame had to be extinguished in order to move the cauldron will add to the controversy over the location of the flame." Critics have said that it "should have been placed where it would be seen by spectators who did not have tickets to the main stadium" (TELEGRAPH, 7/30).

SBJ Morning Buzzcast: May 23, 2024

2024 Sports Business Awards takeaways SBJ’s Joe Lemire, Austin Karp, Alex Silverman, and Mollie Cahillane look back at the 2024 Sports Business Awards

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/07/31/Olympics/Cauldron.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/07/31/Olympics/Cauldron.aspx

CLOSE