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Marketing and Sponsorship

Bundesliga Club Nurnberg Extends Its Partnership With Bavarian State Lottery

German Bundesliga club 1. FC Nurnberg extended its partnership with Bavarian state lottery LOTTO Bayern for another two years. The sponsorship deal includes TV relevant board ads, promotion events inside the stadium and ads on the club's website. In addition, LOTTO Bayern will be able to use the title of "official exclusive partner of 1. FC Nurnberg" (1. FC Nurnberg).

ICE COLD: German Hockey League club DEG Metro Stars revealed a new sponsorship deal with financial service provider Alfred Wieder AG on Wednesday. The Austrian company, which will use its MIG Fonds product for the sponsoring, partners with the Dusseldorf-based team for two years. The Alfred Wieder AG also sponsors the current Austrian hockey champion Black Wings Linz (DEG Metro Stars).

GOT HOOPS? German Basketball Bundesliga club New Yorker Phantoms Braunschweig extended its partnership with employment service company AutoVision GmbH for another year. The sponsorship deal includes marketing events inside the Volkswagen-Halle and public communications (New Yorker Phantoms Braunschweig).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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